Working with fashion bloggers can be tricky. With hundreds of brands online and offline vying for the their attention, it can be hard to stand out from the crowd (especially when you’re local).
As a boutique owner, the most important thing to do is to make sure that you have a goal in mind before you reach out to the blogger. Having a laser-focused idea for a promotion is the perfect way to approach them. The less thought the blogger has to put into incorporating your product into their content, the more likely they will proceed to working with you.
That’s why coming up with a creative idea is key.
Typical sponsored links, banner ads and product mentions are tried and done. This type of promotion gives less impact on readers now days, as they are smartening up and recognizing the old-school sponsoring methods. But have no fear, theres still a way to stay on [...]
You have an ecommerce business that you’ve put a lot of time, effort, and sweat equity into growing, and now you’re looking to sell. Your objective is to get maximum value and you’re assessing steps to prepare for the sale.
What is your ecommerce business worth?
What an ecommerce business is worth is relative to your individual business, the market and what potential buyers are willing to pay. However, there are some common questions to consider, including:
What are the sales? What is the profit? What are the growth trends? What is driving new sales and is that sustainable? What channels do new customers come from and what is the breakdown of each channel? What is your market position? How reliant is the business on the owner? What systems and processes are in place to run the business?
When starting a new ecommerce business, your first sales are some of the most important. They are the sales that get momentum going, help you refine your marketing strategy and iron out kinks in your operation. Naturally though, your first sales will be some of the hardest to obtain.
In this post, we’re going to show you ten ways to go get your very first customers. This will get you started on the right path and most importantly, help you better understand what works and what doesn’t for your online store.
Your goal is to get ten sales using each of the methods below in the order listed. Try not to skip to the next task until you have received an order from the previous. Your goal beyond getting your initial sales is to understand how each of the channels work for you and your brand, as well as their level of difficulty.